Nowadays sports are a big business, with professional player earning high salary and a lot of companies involve both financially and in other ways. Is this the negative or positive development for sports?
这是一道利弊类大作文，讨论的是体育商业化的利弊。利弊类大作文需要强调在论证上体现合理性，即在具体的分析中，明确能体现出一边的论述的确是大于另一边，或是利弊均等，而利弊是否有说服力并不取决于观点的数量，而是内容是否有说服力。审题时需要注意，题目中两个现象“professional player earning high salary” 和 “a lot of companies involve both financially and in other ways” 都需要在论证中提及。下面月半鸭和大家一起来看下具体观点。
The commercialization of sports encompasses the integration of competitive sporting frameworks with commercial operational models, striking a balance between the interests of all involved parties to achieve mutual benefits and ultimately foster the advancement of the sporting industry. I contend that the advantages of this approach outweigh the disadvantages.
The foremost advantage of commercially operating sports is the enhancement of promotional efforts within the field. Specifically, during events such as the Olympic Games, sponsorships offer substantial financial support to advance athletic activities, while simultaneously amplifying the visibility and popularity of sporting events through commercial publicity, leading to increased public engagement. Prominent sports figures such as China's Yao Ming, America's Michael Phelps, and Korea's Kim Yuna have successfully embodied the image of basketball, swimming, and figure skating, respectively, thereby captivating public interest and encouraging participation. As a result, heightened public attention and profitable returns have enticed a growing number of individuals to pursue professional athletic careers, contributing to the flourishing of competitive sports. Conversely, without such publicity and broadcasting, the impact of these events would be considerably limited.
Beyond the expansion of influence, commercialization enables the realization of profit, allowing exceptional athletes to achieve stardom and reap significant financial rewards. The challenges faced by athletes often surpass those of the general population, with many enduring physical scars, disabilities, or years of recovery following their careers. The commercialization of sports ensures that outstanding athletes become sports stars, receiving substantial financial benefits while also enabling other athletes to earn higher incomes. This not only ameliorates the athletes' circumstances but also fosters a competitive market environment, ultimately driving the development of athletic activities.
It is worth acknowledging that an immature sports commercial operation system may yield detrimental consequences. At times, sponsors manipulate sports to serve their own interests, exaggerating various sporting formats or even altering competition rules to enhance spectator appeal. Moreover, some athletes resort to doping to boost their performance, which is not only unjust to fellow competitors but may also inflict unforeseen health risks. These actions contravene the fundamental principles of fair competition in sports and constitute a distortion of the sports industry. However, if regulatory authorities establish detailed reward and punishment protocols, such unfair competitive practices can be monitored and rectified.
In conclusion, although the comprehensive commercialization of sports presently carries unfavorable implications, the benefits derived from commercial sporting endeavors are undeniably greater. It is anticipated that, in the future, governments and sports organizers will be able to more judiciously amalgamate the commercial and sporting spirit.
范文作者：徐祎娇 & Sophia
mutual benefits 共同利益
image representative 形象代言人